Achieve a sustainable content strategy without the overwhelm.

Explore Our Services

Our Services

MARKETING CONSULTATIONS

Strategic consultations to audit, build, and refine your content strategy. Ideal for creators and business leaders seeking clarity, practical guidance, and growth.

WORKSHOPS & PANELS

Hands-on workshops that give you (or your team) practical frameworks and action items you can apply to your digital marketing right away.

ORGANIC SOCIAL MEDIA MANAGEMENT

Ongoing support for your online presence. From brand positioning, content planning, content creation, and through to implementing social campaigns.

Vanessa Bahena

Meet the CMO

From SaaS and manufacturing to real estate, and even dog breeding (long story) - I've spent the last 10+ years helping brands people elevate their digital marketing and online presence.

As a bilingual strategist, content creator, and public speaker there’s one thing I know FOR SURE — Effective content isn’t just about strategy it’s about understanding people. Luckily, I do both really well.

Whether you need a fresh perspective, detailed plan, or someone to help bring your ideas to the web , let me know how I can help.

Good GREAT Content Strategy, Seen On

  • Logo for The Color Run with black, dark gray, and light gray shapes and black text.
  • Logo for The Biggest Loser Resort with a measuring tape wrapping around the words.
  • The Home Depot logo in grayscale with the company name in bold letters.
  • Walmart logo featuring the word 'Walmart' and a spark symbol to the right.
  • Amazon logo with the word 'home' inside a dark circle, featuring the signature Amazon smile underneath.
  • A logo with a stylized triangle design and the text "Avery Dennison" underneath.
  • A cartoon duck wearing a sailor hat and a scarf, standing on one leg with wings extended, in front of a circular background with the word 'Duck' below it.
  • A gray Celtic knot logo with the words 'Eternity Wellness' underneath.
  • Palram logo with stylized geometric design
  • A logo featuring a cartoon frog peeking over a banner that says "FROGTAPE" in bold letters.
  • Haven Conference logo with stylized gray script and smaller uppercase text underneath on a white background.
  • The 3M logo in black and white.

Who We Work With

A woman in a pink suit speaking to three women in a dimly lit room with dark walls and curtains

CONTENT CREATORS

Creators who want to build a sustainable business through a clear content and monetization.

SCALING BUSINESSES

Content planning and systems for businesses who need a sustainable content strategy that supports their goals and improves their online presence - without overwhelm.

EVENTS & CONFERENCES

Conferences and organizers looking for a dynamic, practical speaker who delivers actionable education or hosting.

Content Creator

Frequently Asked Questions

  • You should post as often as you can consistently, without burning out. Long term success comes from a posting schedule, not arbitrary daily posting. Without a content strategy, or tool to help you distribute content, creators often burnout or plateau. 

    Intentional planning and a sustainable posting frequency are key!

  • Start with what you already know, choose one format and keep it simple:

    Here’s one exercise you can do to get your content creation journey started:

    • Identify topics you enjoy talking about or have experience in 

    • Decide how your naturally communicate - teaching, entertaining, storytelling 

    • Choose a format (video, written, images)

    • Study a creator whose structure or cadence you enjoy 

    Create one piece of content using that creators structure as inspiration - not copying. Skip perfection - don’t overthink captions, editing, script etc. The goal is to build momentum. Remember, practice builds clarity.  

  • Your content should clearly show brands why you’re a good partner. You also need to practically reach out. Brand look for creators who represent them authentically and can communicate their value clearly. That means your content should:

    • Align with their values

    • Tell a good story

    • Relate to your audience 

    • Look high quality

    Outreach matters too. How you pitch yourself to a brand and present collaboration ideas makes a big difference. 

    In Creator Office Hours, I audit your current approach and help you build a brand partnership plan that feels doable. 

  • Not necessarily. While algorithms tend to favor new accounts - a new account won’t fix an unclear strategy. 

    Starting over without fixing your approach can lead to the same results. First, you need to have a clear plan for:

    • How to create engaging content

    • What kind of audience you’re aiming to attract

    • Posting consistently

  • Pricing content creation depends on more than follower count. Creator rates are influenced by:

    • Content type and format

    • Timeline and scope

    • Usage and licensing rights

    • Audience size and demographics

    • Campaign goals and deliverables 

    Be cautious of anyone giving you flat pricing advice without evaluating these factors. I believe every creator should establish a baseline minimum rate, which is why I take a personalized approach during Creator Office Hours to brainstorm your pricing with you. 

  • I learned from being on both sides - brand and creator.

    For years, I led digital and experiential marketing campaigns for household name brands.  I later turned my content creation hobby into a business by applying my professional marketing experience to my own platforms. Since then, I’ve helped many creators build sustainable, paid content businesses using the same foundation.