Good GREAT Content Strategy, Seen On

You should post as often as you can consistently, without burning out. Long term success comes from a posting schedule, not arbitrary daily posting. Without a content strategy, or tool to help you distribute content, creators often burnout or plateau. 

Intentional planning and a sustainable posting frequency are key!

Start with what you already know, choose one format and keep it simple:

Here’s one exercise you can do to get your content creation journey started:

• Identify topics you enjoy talking about or have experience in 

• Decide how your naturally communicate - teaching, entertaining, storytelling 

• Choose a format (video, written, images)

• Study a creator whose structure or cadence you enjoy 

Create one piece of content using that creators structure as inspiration - not copying. Skip perfection - don’t overthink captions, editing, script etc. The goal is to build momentum. Remember, practice builds clarity.  

Your content should clearly show brands why you’re a good partner. You also need to practically reach out. Brand look for creators who represent them authentically and can communicate their value clearly. That means your content should:

• Align with their values

• Tell a good story

• Relate to your audience 

• Look high quality

Outreach matters too. How you pitch yourself to a brand and present collaboration ideas makes a big difference. 

In Creator Office Hours, I audit your current approach and help you build a brand partnership plan that feels doable. 

Not necessarily. While algorithms tend to favor new accounts - a new account won’t fix an unclear strategy. 

Starting over without fixing your approach can lead to the same results. First, you need to have a clear plan for:

• How to create engaging content

• What kind of audience you’re aiming to attract

• Posting consistently

Pricing content creation depends on more than follower count. Creator rates are influenced by:

• Content type and format

• Timeline and scope

• Usage and licensing rights

• Audience size and demographics

• Campaign goals and deliverables 

Be cautious of anyone giving you flat pricing advice without evaluating these factors. I believe every creator should establish a baseline minimum rate, which is why I take a personalized approach during Creator Office Hours to brainstorm your pricing with you. 

I learned from being on both sides - brand and creator.

For years, I led digital and experiential marketing campaigns for household name brands.  I later turned my content creation hobby into a business by applying my professional marketing experience to my own platforms. Since then, I’ve helped many creators build sustainable, paid content businesses using the same foundation.